12-Week Program
Built for people who want to lose fat, build momentum and get back in shape without crash dieting or living in the gym.
Apply for the 12-Week ProgramThis is a 12-week coaching program designed to help you lose fat, improve your body composition and build consistency that sticks beyond the program itself.
It is not a template, a PDF or a one-size-fits-all plan. Everything is personalised to your schedule, your training experience and your goals. The structure is simple. The coaching is direct. The results are measurable.
You want a clear start and finish point, not an open-ended plan
You have let things slip and want to reset properly
You want visible progress over the next 12 weeks
You need accountability and a structured plan that adapts to your life
Built around your schedule, equipment and training level. Updated every 4 weeks as you progress.
Clear calorie and protein targets with flexible food choices. Works with restaurants, travel and real meals.
Data review every week. Bodyweight, photos, training performance and habit tracking.
Structured reviews at weeks 4, 8 and 12 to measure results and adjust the plan.
Simple behavior targets that build consistency week by week, not just a plan to follow.
Direct access to your coach throughout the week. Questions answered. Adjustments made in real time.
Establish your training schedule, set nutrition targets, take baseline measurements. Build the foundation before pushing hard.
Lock in the routine. Training improves. Nutrition becomes automatic. Early body composition changes start to show.
Progressive overload drives visible change. Nutrition sharpens. Plateaus are identified and solved before they stall progress.
Lock in the habits that last beyond the program. Build your exit plan so results do not evaporate when coaching ends.
“Down 14kg in 11 weeks. The difference was having someone who actually understood my schedule and adjusted around it.”
James T.
CEO, Tech Startup
“Week 3, my wife asked what I was doing differently. Week 8, my suits didn't fit anymore. Best investment I've made in myself in 10 years.”
Mark S.
Managing Director
“I travel 3 weeks out of 4. Most coaches couldn't work with that. This programme was built around my hotel gyms and airport meals.”
Richard K.
Founder, Consulting Firm
“The weekly check-ins kept me honest. Structured, measurable, no nonsense.”
David L.
COO, Private Equity
If you follow the program and do not see measurable progress within the first 4 weeks, I will continue coaching you for free until you do. I only take on clients I am confident I can help.
Results vary, but most clients lose between 8 and 15kg of body fat over 12 weeks when following the program consistently. The focus is sustainable fat loss, not crash dieting.
Yes. Training, nutrition and check-in structure are all built around your schedule, experience level and goals. Nothing is templated.
The program is designed to work around travel. Training adapts to whatever equipment is available and nutrition guidance works with restaurants, not Tupperware.
Most clients have tried and failed with other approaches. The difference here is accountability, personalised structure and a plan that adapts when life gets hard.
No. The program meets you where you are. Whether you are returning to training after years off or just need better structure, the plan is built for your starting point.
Explore other coaching options
Fill out a short application. If it is a good fit, you will be invited to a free strategy call.