The ROI of 12 Weeks
Why a quarterly focus is the most effective way to transform without losing business momentum.
Most executives fail at fitness because they try to fit a lifestyle overhaul into an already-overloaded calendar. The 12-week model works because it mirrors the quarterly planning cycle you already operate in. You set a target, execute a sprint, measure the delta, and iterate. This isn’t a New Year’s resolution — it’s a quarterly OKR for your body.